{"id":1740,"date":"2024-04-25T09:28:00","date_gmt":"2024-04-25T15:28:00","guid":{"rendered":"https:\/\/staging.printingcenterusa.com\/blog\/how-to-design-an-effective-industrial-manufacturing-catalog\/"},"modified":"2024-05-10T15:11:03","modified_gmt":"2024-05-10T21:11:03","slug":"how-to-design-an-effective-industrial-manufacturing-catalog","status":"publish","type":"post","link":"https:\/\/mywebprovider.com\/printingcenterusa\/how-to-design-an-effective-industrial-manufacturing-catalog\/","title":{"rendered":"How to Design an Effective Industrial \/ Manufacturing Catalog"},"content":{"rendered":"\n

Manufacturing companies use digital ‘flipbooks’ and traditional paper industrial catalogs to show off their products. Digital methods are preferred by companies, but many consumers prefer physical catalogs to look at. Physical industrial and manufacturing catalogs<\/a><\/strong> give a taste of your products at home, in the office, or elsewhere. They allow for interactive use like circling favorite items, marking pages, and easily viewing prices. Studies have shown that consumers to trust print ads more than its digital ads. For more information on the psychological and economic advantages of using catalogs, check out our blog post, Catalogs Are a Marketing Gold Mine<\/a>.<\/strong><\/p>\n\n\n\n

In this blog, we will cover the 5 considerations to take into account when designing an effective Industrial \/ Manufacturing catalog. Many of these tips can also be used for other marketing materials like brochures.<\/strong><\/a><\/p>\n\n\n\n

Industrial & Manufacturing Catalog Layout<\/h2>\n\n\n\n

When planning your catalog’s layout customers should able to find what they need quickly and easily even if they aren’t familiar with your brand. Similar products and products that go with each other should be grouped together or shown on the same page. This example shows an industrial catalog that has a whole page for sandblasting machines, and right next to it, they’ve got a smaller section with all the accessories you need to use them properly. Come up with a plan on how all of your products are going to fit together into a catalog, then break that into sections. Looking back at the example below, this chapter is called Surface Prep. Having chapters will make it easier for you to create a table of contents for your customers or clients to easily reference while browsing your catalog.<\/p>\n\n\n\n

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Introduce Yourself<\/h2>\n\n\n\n

Even for regular customers, your catalog can be a connection to new potential clients. An educational ‘About Us’ section at the beginning of your manufacturing catalog sets a professional tone. Introducing your company’s story, highlighting your locations, and including brands that trust you can help consumers understand who you are and what your company can bring to them. In the industrial catalog below, you can see that they have locations in Miami, Columbia, Brazil, and Venezuela and that they are trusted by many notable brands for industrial products. This can add legitimacy to your business!<\/p>\n\n\n\n

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Include Basic Information for your Products<\/h2>\n\n\n\n

Like many industrial or manufacturing brands, you might have a lot of products to show your customers and may be wondering how to include all of them into a clean, concise catalog. What information do your customers need? Don\u2019t worry, stick to the basics. For example, the catalog<\/a><\/strong> in the image below has a bulleted list for their products descriptions instead of a paragraph. This helps customers quickly see what the most important information is for each item. This example also shows that they grouped their products together, so they could add a chart for the size of the products and list their model numbers. This is a great idea to keep in mind for your manufacturing or industrial catalog!<\/p>\n\n\n\n

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Have Fun with Your Visuals<\/h2>\n\n\n\n

Industrial catalogs don’t have to be boring. Create an enticing catalog<\/strong><\/a> with unique graphics that show your products’ key features. Think outside the box to create images that tell the story of how your products can be used. Take a look at the example below and notice how they featured their gripper and magnet with a bold icon graphic that is clearly demonstrating the tools versatility. Small changes or additions like these can help to create a visually engaging and memorable impression on customers.<\/p>\n\n\n\n

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How to Design a Product Catalog?<\/h2>\n\n\n\n

This can really be applied to any industry, not just when designing industrial and manufacturing catalogs, but it is worth repeating. To create a high-quality catalog, you need to have a good designer. This catalog is going to be a reflection of your brand, so you want to make sure that it looks great. Learn how to create a catalog that sells with our top tips<\/a><\/strong>.<\/p>\n\n\n\n